Privacy Policy

1. Information We Collect

We collect information about you in a number of ways when you use our website:

• Information you give us: This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey, and when you report a problem with our site. The information you give us may include your name, address, e-mail address, phone number, financial and credit card information, personal description and photograph.
• Information we collect about you: With regard to each of your visits to our site we may automatically collect the following information:
• Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
• Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
• Information we receive from other sources: We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

2. How We Use Your Information

We use information held about you in the following ways:

• To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
• To provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
• To provide you with information about goods or services of third parties which we feel may interest you;
• To notify you about changes to our service;
• To ensure that content from our site is presented in the most effective manner for you and for your computer;
• To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
• To improve our site to ensure that content is presented in the most effective manner for you and for your computer;
• To allow you to participate in interactive features of our service, when you choose to do so;
• To keep our site safe and secure;
• To make suggestions and recommendations to you and other users of our site about goods or services that may be of interest to you or them;
• To analyse for fraud protection and credit risk;

3. Social Media Platforms

We operate social media platforms. These platforms are, in most cases, operated outside of the EU and do not comply with current Data Privacy Act and subsequent GDPR provision, although they may well conform to the U.S Privacy Shield protocol. It is our process and protocol that any personally identifiable data gathered on these platforms is only in response to users interacting out of their own volition with our marketing pages. The contact is deemed as a legitimate business enquiry. The personal contact data is removed from the site once the enquiry is processed or the user has requested us to do so.

4. Analytics

Our website uses Google Analytics to collect information about how visitors use our website. We anonymise this data at the point of collection and automatically delete user and event data that is older than two years.

5. Sharing of Information

We do not share, sell, lend or lease any of the information that uniquely identifies a subscriber (such as email addresses or personal details) with anyone except to the extent it is necessary to process transactions or provide services that you have requested. In order to fulfil your order, process your payment details and to provide you with services, we may share your personal information with our trusted service providers including but not limited to our payment gateway provider, delivery partners, analytics & search engine providers and credit reference agencies.

6. How We Store Your Personal Data

All information provided is stored on our secure servers and we take realistic steps to protect your information in accordance with this privacy policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of any data transmitted to the website; and any such transmission is done so at your own risk. Once we have received your information, we will use strict procedures and security features to maintain the prevention of unauthorised access.

7. Links to Other Websites

It is quite possible that our website will include links to other websites of interest. Once you have used these links and leave our website, it is important to note that we do not have any control over that website or its policies. We, therefore, cannot be held responsible for the protection and privacy of any information which you may provide to those websites. Any third-party website included as a link on our website is not governed in any way by this privacy policy.

8. Your Rights

You have the following rights under law in respect of your personal information:

• The right to be informed about the collection and use of your personal information;
• The right of access to your information to verify the legality of our use of it;
• The right to request that inaccurate or incomplete information about you is rectified;
• The right to request the deletion or removal of your information where there is no further reason for us to use it (such as you have withdrawn your consent);
• The right to restrict the use of your information;
• The right to obtain and reuse the information that we have about you for your own purposes;
• The right to object to certain uses (such as for marketing purposes); and
• The right not to be subject to a decision that has a legal effect on you that has been based on an automated decision.

9. Contact Us

Should you wish to exercise any of these rights or have an enquiry or concern about our privacy & cookie policy, please contact us at hello@ambarfish.com or you can write in to